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HOW TO BE A SUCCESSFUL IN MARKETING MANAGEMENT ROLE?

SCT Blog_Marketing Management May 23
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Marketing Management is one of the biggest role in an industry.

Where to start when it comes to marketing strategy and how it supports your company’s business goals?

First things first, what is Marketing Management? It is the holistic practice of guiding marketing strategy, managing team members, and managing resources.

Well here are some guides just for you:

Understand Your Product/Market Fit

What does your product help your customers achieve? How does it make them better at something specific? Why do they care about what you sell? Do your research and make a trial and error out of it until you make a right target market.

Understand Your Brand Messaging and Voice

Brand messaging is the framework that helps you communicate a consistent mission with everyone your company interacts with, including readers, customers, partners, and new hires. Being deliberate about your messaging makes your team more productive and boosts your revenue in the long run.

Understand Your Business Goals

Business goals are what drives intentional marketing action. Yes, growing your website traffic or social media followers looks good, but you need to know how this moves the needle for the business and its key objectives.

  1. Take note of sales goal; the number of new customers the company wants to win
  2. Learn the lead-to-customer conversion rate
  3. Calculate how many leads you need to generate
  4. Map out the traffic you need to attract based on your traffic conversion rate
  5. Understand Your Marketing Metrics and KPIs
  6. Marketing metrics and KPIs help you track results of your marketing efforts.
  7. Dive into marketing metrics you can track and select those that are important and relevant to your goals.

Understand the Channels and Tactics Used to Reach Your Goals

Armed with product/market fit, your brand messaging, goals, and metrics to track progress, you can focus on channels and tactics you’ll work on with your team.

The list above that may able to help you towards the challenges that you will face your future endeavors. Keep in mind that everything you do matters to the business and people surrounds you.

If you have any questions or would like to connect with us, please feel free to reach out to us anytime!